Oprah's Right... TV has become insipid. And, what about
you? Well, you're not insipid at all are you? You're not a
"YouTuber" uploading for fun. You don't make silly 2 minute videos and
post them to an oversaturated free social network in hopes of getting 500,000 hits. You're a broadcaster
... an artist ... a businessperson. And -- just like Oprah -- you have
something to offer.
If you're already rich and famous, you'd probably have a deal with a major
network. If not, then you need the opportunity to showcase your
capabilities ... Wisecast presents that opportunity in a no nonsense way.
Understanding
Your Opportunity
The Wisemen Multimedia Company developed a powerful system that connects
entertainers and business owners to resources and opportunities. We built
the Ethan 6.7 Broadcasting Network and its client, Wisecast Television, to serve
as a pre-launch platform for young emerging writers, artists, producers, and
directors. We encourage them to leverage the power of our unique
full-service broadcasting system to connect with viewers and gain fans, earn
royalties from their work, and prepare for their launch into traditional
radio, television and/or the big screen.
We're not here to replace television or take over Hollywood. We're working
to highlight the thousands of creative souls in America who have not and may not
see a real opportunity unless they receive the digital exposure boost and rights
protection they'll experience with Wisecast.
The WMC Broadcaster
Wisecast is not a self-service, self-publishing website for amateurs.
Wisecast is a multi-channel platform. As a WMC Broadcaster, you own one or
more channels on Wisecast, a national broadcast enhanced with a proprietary
local advertising engine. Your voice and message is heard when you build a
programming lineup that defies the very nature of insipid television, bringing
viewers the best of new actors, musicians, artists, directors, writers and more.
Your vision for your channel will attract rising superstars, and together, we
will change the way people get entertainment forever.
The WMC Broadcast Model
Security
& Copyright Protection First!
We support cracking down on piracy
Wisecast Television is secure. Our Director of
Technology and Lead Developer has extensive experience investigating Signal
Piracy for the FBI and it shows in our design. Digital pirates are restricted from accessing
our broadcasts and making illegal copies
of your content. No content is cached or even made available to viewers
outside our proprietary Wisecast Television software
, which is encrypted,
obfuscated, master-locked and token protected. For more information on how
we achieve this level of security, click the image on the right.
Profitability
Getting Down to Brass Tacks
Owning a Wisecast Channel means owning a business.
If you don't already have a company (a legal entity) you'll need to build one. As an owner and
WMC Broadcaster, we expect you to turn a profit. When your company makes
money, we make money. It's important to know right from the start, this is not a get rich quick scheme.
It's a solid business model with good earning potential.
So, How Much?
- Operating a single channel;
- With showtime and advertising sales in only one state;
- At a performance level of approximately 40% (meaning only 40% of available slots sold);
- After expenses and royalties have been paid...
We anticipate you will have:
$ 4 Million Revenue
$ 2.7 Million Expenses
$ 1.3 Million Profit (approx. 32.5%)
Note: You gain profit by increasing performance above 40%
and/or expanding sales for advertising to more than one state.
How You Get There
The Math Behind the Projections
We don't need to trick you into owning a channel. We do however need you
to be prepared for success. So, we are providing a detailed overview of
the WMC Broadcasting Model.
There are two (2) primary ways for WMC Broadcasters to generate revenue.
By selling broadcasting time / showtime and selling commercial advertising
slots.
The following table illustrates our Showtime breakdown by "Daypart".
Dayparts are divisions of a 24-hour day for scheduling commercials. See figure
1 and the corresponding table field definitions below:
Figure 1: Showtimes by Daypart
1. Daypart - standard divisions of a 24-hour day.
2. Start - Start time for the Daypart
3. End - End time for the Daypart
4. Showtime Min/Hr & Day - The total amount of time available for Showtimes per
hour and the total for the day
The following table shows the total time for commercials, number of slots
available, cost and revenue. See Figure 2 below:
Figure 2: Commercial Slots and Daily Revenue by
Daypart
1. Commercial Minutes per Hour - total number of minutes available per hour.
2. Commercial Time - The total amount of time available for commercials for each
daypart.
3. 30 Second Slots - Total number of 30 second commercial slots available for
each daypart
4. Cost Per Slot (CPC) - The price per slot per daypart for commercial
advertising
5. Ad Revenue - The total potential revenue per daypart per day
Our conservative projection is based on sales performance of
only 40%. We hope you exceed this level of performance; however, we
believe it's reasonable to assume a minimum 40% performance level. So,
at 40% performance and an average Media Price of $99 per
show, we expect you to generate approximately $1,386 in
Media revenue and $9,574 in Advertising revenue daily.
The following is a 1-year snapshot of your projected profit and loss, including
expenses:
Figure 3: 1-year Profit & Loss Snapshot
Ad Fee: A standard fee we charge you to put an ad on the
network. You don't have to buy in blocks or buy in advance. When you
sell an ad, you pay to place it--that's it.
Agent Commission Fee: Varies based on your agreement with your
sales staff. Increasing their commission
will reduce your profit. We recommend you hire commission-only sales
agents.
Show Fee: Similar to the Ad Fee. When you sell Media /
Showtime, you pay a standard fee, a percentage of the Media fee to insert the show into
the network.
Estimated Royalty Rate: The fee you pay to content owners to
air their content on your Channel. This fee will vary based on your
negotiations with the content owner, and may be different for each
agreement you make.
Network Fee: The software and network licensing fee you
pay to own and operate your Channel.
Together, the Ad Fee, Show Fee, Agent Commission, Royaltly Payments and Network
Fee represent your expenses.
If you employ additional paid staff, you will need to
factor their wages and benefits into your profit and loss estimates.
Remember, this projection is for one channel, with only one state of advertisements and
media / show time, at a performance level of only 40%.
Online Readiness Check
If you are interested in becoming a WMC Broadcaster / Channel Owner, complete
the Online Readiness Check. We will review your submission and get back
with you as soon as possible.
Click here.